Generating an awesome website is only part of having an Internet presence. If no-one can find your site when searching then you may as well not spend any time creating your site.
One of the most important things that you can do to have an effective web site is have other web sites link to it. Usually, there are 2 types of backlinks, One-way and Reciprocal. Both are simple and effective ways to build traffic but one is much more powerful than the other – One-Way backlinks.
Reciprocal backlinks are when you link to a web site and that site also links back to your website. This was the most popular type of linking a couple years ago and is still commonly used. Often times site owners get great traffic by using in a link exchange service or system created just for reciprocal backlinks. A link exchange is a group of website owners that exchange links with each other.
One-way links are mearly a link to your site from another site without the exchange. Sometimes you may agree to exchange links to different websites which is referred to as an n-way link exchange. This type of linking is thought to be by most experts to be more valuable than reciprocal links. Google definitely favors this type of linking over reciprocal linking. But, it is very difficult to get a one-way backlink. There are three key strategies for receiving one-way links: submit your website to directories, give away something needed that includes your link, pay for a link on another high ranking website.
1. Creating backlinks by submitting your site to directories or directory submissions is often free unless you choose to pay for upgrades. Directories are special websites that list other sites that visitors may be interested in and are usually hand edited so they have some additional authoritative weight in the search engine algorithms. There are software programs that can help with the dull process of filling in directory web forms. One of the least expensive is Directory Site Submitter.
Directory Site Submitter will allow you to create and manage multiple projects with multiple websites per project and then help you submit to over 400 free directories. The links from these web sites will be important for SEO reasons more than actual traffic.
2. Another solution is to give something of value away that contains your link. Articles are very common because so many site owners need site content. They are cheap to write and can be effective at building one-way links to your web site.
3. Stay away from purchasing links on web sites for SEO purposes. It can cost up to $100 a month or more to put your link on a high pagerank site and it still may not count in the search engine formula. Google has continually said that buying direct links will not be of value for SEO. But, you might still use this technique to drive visitors from a high traffic site to your web site.
The real truth is that if you are working to build long term income, it is going to take some time before your website becomes profitable. A long term strategy for a site might take six months or even a year for it to start creating income. It is also important to start building back links right away. Choose your links cautiously. Make sure that you are not choosing links from low level websites, scraper sites or backlinks from bad neighborhoods.
Keep in mind, in today’s competitive Internet environment, if you would like a successful web site then you will have to do at least as much or more SEO than the websites on the first page of search engine results.
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