Today’s landmark news that British Telecom is to become the first UK telephone company to make calls to 0870 numbers and 0845 numbers are without charge, is likely to be welcomed with delightful applause from consumers and campaigner groups alike.
0870 numbers particularly, have been the subject of much negative media coverage over recent years and this is mainly because of the high price to ring them the reality that some businesses make cash from phone calls to these numbers (particularly grating for clients lines and after-sales services).
Using these numbers in the public sector has also faced a large amount of scrutiny and the Department of Health has recently launched a consultation in a bid to look at the application of the numbers in the National Health Service.
There are even groups that have been particularly organised to work against these numbers, like saynoto0870.com.
When they were brought in, 0845 numbers used to be charged at local rate, whereas 0870 numbers used to be national rate to ring. This is not the case anymore with the introduction of inclusive minutes and call packages offered by mobile and landline businesses and is likely to be the particular cause for British Telecom’s new billing structure for its residential clients.
British Telecom at the moment has about a sixty percent market share so it appears likely that the other main players in the telecoms arena will go the same way – this includes Sky, Virgin Media, Talk Talk and Tiscali, who at present charge between 26 pence and £1.07 for a ten minute call to an 0870/0845 number (as of 8th January 2009).
Now, although this gigantic step is in a beneficial route for BT’s residential clients, it’s must be noted that forty percent of all United Kingdom phone calls carried out in 2007 were made using mobile phones (Ofcom 2008). So, though some of British Telecom’s landline users look ready for a brilliant deal, mobile callers will still pay between 20-30 pence per minute to call 0870/0845 numbers.
For organisations that would like to provide their landline and mobile callers an fantastic bargain, 03 numbers are still the obvious solution.
03 numbers cost callers the same to dial as normal landline numbers- even when calling from a mobile phone – at any point. They are also incorporated in the free minutes packages that are optional with all large mobile and landline providers.
The 03 number range is split into 3 parts:
-0303/0300 numbers exclusively for charities and public sector organisations.
-0330 / 0333 numbers for any business or organisation.
-03 comparable numbers for businesses that already have an 08 number and want to swap it for 03.
Many organisations are at present enjoying the enormous potential of 03 numbers, including the British Broadcasting Council, the Metropolitan Police, Pioneer, Oxfam and the Royal Society for Prevention of Cruelty to Animals.
03 numbers are also being advocated by the Department of Health as the best alternative to 08 numbers for National Health Service services that want to benefit from the extra services that 08 numbers can provide (like caller options and call queuing etc.) and at the same time offering their callers a better deal.
In all, British Telecom’s newest move will save its residential customers an estimated £24m a year. This development not only underlines the significance and reputation of non-geographic telephone numbers, it also reinforces the case for providing clients a fairer deal at all times. In this instance, 03 numbers still have no equal.
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